Standing on a platform draped with a ±«Óătv banner, President Rebecca Chopp along with a group of alumni and university friends rang the opening bell at the New York Stock Exchange this morning, officially kicking off ±«Óătv Day. (To watch the event, click .)
From coast to coast and around the world, ±«Óătv faithful are sporting their favorite maroon gear in celebration of the universityâs with the number 13.
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| ±«Óătv President Rebecca Chopp is flanked by alumni and friends of the university as she opens trading today at the New York Stock Exchange. |
By celebrating ±«Óătv every Friday the 13th and scoffing at triskaidekaphobia, the university community is enjoined to not be superstitious.
âOur alumni are clearly passionate about ±«Óătv and consider wearing maroon to be lucky on Friday the 13th,â said Marty Bair, of the ±«Óătv Bookstore.
And the proof is in merchandise sales, especially those online, which have doubled this week.
Bair said ±«Óătv alumni from as far away as Australia are snatching up everything from T-shirts and polos to belts and ties.
Online, you can post photos of yourself decked out in ±«Óătv gear on the universityâs . If youâre not a Facebook user, e-mail pictures to news@colgate.edu and weâll upload them for you.
The page has gone viral; more than 1,300 people have become fans since it was created in early May.
Jason Rand â07 is using the online community to get word out about a Friday the 13th gathering tonight for ±«Óătv alumni in San Francisco.
âDespite the fact that weâre 3,000 miles away from ±«Óătv, thereâs no doubt that âgaters from the West Coast will be rejoicing in the fact that we love the number 13,â said Rand.
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| Students, staff, and faculty members celebrate ±«Óătv Day with a campus ice cream social outside Merrill House. (Photo by Adriana Brodyn â08) |